Celebrating products designed to spark connection, pleasure, and intimacy between one or multiple partners. From couples’ sex toys and interactive devices to BDSM kits and arousal enhancers, this category honors innovations that bring people closer.

Recognizing the best independent sex shops that create welcoming, educational, and inclusive spaces for exploration. This award celebrates retailers that go beyond selling products—they cultivate community and advocate for pleasure without shame.

Honoring groundbreaking sex-positive initiatives, champaigns, advertising, newsletters, and content that challenges stigma, promote education, and foster a more inclusive, informed, and celebratory conversation around sexuality and well-being.

Recognizing groundbreaking products that support hormones and enhance overall wellness. From andropause management to fertility support and PCOS care, this award honors those making significant contributions to hormonal wellbeing.

Honoring products and services designed to enhance and improve your sexual experience whether solo or partnered. Think sex furniture, candles, massage oils, date night kits, clean-up tools and more.

Celebrating comprehensive protection products that safeguard health. From STD testing kits, to condoms, birth control, supplements, and other health-focused tools.

Celebrating products or initiatives that prioritize pleasure and intimacy, catering to diverse preferences, desires, and experiences. This can include mindfully designed sex toys, solo play accessories, and more.

Celebrating the best in lubricant formulation and innovation.

Honoring brands or initiatives that promote menstrual wellness, including period products, education, and support.

Recognizing the best products dedicated to intimate skin health. Celebrating innovations that ensure comfort, hygiene, and confidence for the most sensitive areas, this category highlights brands committed to safe and effective intimate care.

Celebrating products, services, or initiatives that cater to the diverse needs of gender-diverse individuals.

Uplifting thoughtfully designed products and services developed to support the pelvic floor.

Recognizing products or services that support individuals experiencing menopause, addressing symptoms like vaginal dryness, hot flashes, and hormonal changes.

Celebrating brands, personalities, or initiatives that promote body positivity and celebrate diverse body types, shapes, and sizes.

Recognizing products, services, or initiatives designed with accessibility in mind for people that may have different abilities, aging joints, medical conditions like endometriosis, or different needs in the bedroom.