DAME - She’s Coming

In a market where access to sexual wellness products is increasingly politicized, Dame’s She’s Coming campaign landed with clarity and urgency. Launched in response to proposed Texas legislation around the limited retail of sex toys, the campaign pushed back on the idea that pleasure is something shameful and supported access to protection.

A year-long partnership with Planned Parenthood of Greater Texas ensured free condom distribution across Dallas, keeping safe-sex resources accessible while broader access faced new threats. At the same time, the brand had a mobile billboard truck roll through major cities to spark conversation and visibility in public spaces. By pairing cultural visibility with tangible support, the campaign showed how brands can use creativity to defend care, normalize pleasure, and keep these conversations firmly in the public eye.

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