ASSET - Hole Serum

We have serums for our face, our hands, even our cuticles — so why has the oh so delicate perianal skin been left out of the conversation? That's exactly what Asset founder Chad O'Connell asked himself after years of struggling with chronic hemorrhoids, fissures, and inflammation despite impeccable hygiene. Armed a determination to create the brand his butt had been waiting for, O'Connell teamed up with four chemists and spent two years refining the formula—revising ingredients and concentrations over 80 times until they landed on something truly effective.

The result? Hole Serum, the first dermatologist-approved product made specifically for anal skin and the surrounding area. Unlike conventional buttcare products loaded with steroids or numbing agents, this formulation is safe for daily use and designed to soothe irritation, calm redness, support the skin's moisture barrier, and protect the natural microbiome. Each small batch is crafted in a boutique lab by an in-house chemist, and the hundreds of five-star reviews speak for themselves. Because everyone has a butt, and everyone deserves a healthy one.

This content is for informational purposes only and does not constitute medical advice. Always consult a healthcare professional for concerns about your health or the use of specific products.